I first become aquatinted with Nicloe Fenton when I heard her speak at a recent Nearly Impossible Conference in NYC. I enjoyed her speech so much that I downloaded her book, Nicely Said, to my Kindle that evening and devoured it.
If you've ever struggled with writing product descriptions, blog posts, or marketing copy for your online shop - this is the book for you. Nicole's plain english and writing exercises will hold your hand through figuring out your brand voice and tone.
My favorite things about Nicely Said?
1. The abundance of not only examples of good writing, but bad ones as well. I saw a lot of myself in some of the bad examples - yikes! I'm not perfect yet, but I'm definitely on my way, thanks to reading, and re-reading this book.
2. The emphasis on the Truth. There is an abundance of spammy "marketing tips" out there. Ask the internet how to make a landing page that converts, and chances are you'll find advice that leans on deceptive copy and overinflated hype to trick customers into converting. Nicely Said pushes you to trim not-exactly-true hype from your writing, and stick with the facts. Chances are, if you have a good product, the truth is all you need.
3. It's a resource you will keep using. I find myself often re-reading sections when I'm struggling with copy. Recently, I was torn between labeling the saved design section of this site as "my saved designs" or "your saved designs," and I found myself flipping through this book for advice.
If you have a small business and you run your own website, Nicely Said is definitely a book to keep within arms reach.
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